Own it from the inside out Sometimes we know we’re great, sometimes we don’t believe it. How to truly integrate what makes you special in your work? 1) Make a list of accomplishments within your business. Include anything that comes to mind such as a client’s growth, an invitation to present or any way that […]
Read on here...RECOVERING FROM A MARKETING FAILURE Sometimes a blog just writes itself. I had a day last week that was a massive failure. And it felt horrible. Super, duper, outstandingly, over-the-top terrible with a dash of shame and despair. Or something worse, whatever word might describe that. As I was reeling from the setback, this blog […]
Read on here...There is a lot of confusion in marketing about worth and value, especially for solopreneurs whose service is themselves, or whose products are created by them. Since pricing is a function of marketing, let’s take a look at this. Do you know your worth? How about your value? Although necessary to know for your product […]
Read on here...Reduce, reuse & recycle We can take a tip from the sustainability movement here and make our own schedules more sustainable. As I shared last time, creating content can be made a little easier. Here we look at creating it more quickly. Reduce: the amount of topics you cover in the marketing you create. We […]
Read on here...Yep, I do mean “in” purpose not “on” purpose. Here in week #2 of my journey, I explore finding my purpose as a way to live an inspired life. It’s not an original idea. Last week, one of the big questions I couldn’t answer on an inspired-living quiz was “Are you aware of your core […]
Read on here...I come from a world where people don’t contemplate if they are living an inspired life or not. There are too many things to do. That’s true for the Midwest town where I grew up as well as the many parts of the Bay Area I’ve called home over the last 20 years. Sure, people […]
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