Monthly Archives: October 2014

Hey, do you speak “client”?

Nope, there is no error in my headline. Although it is hip to be multilingual in our global community, it is mandatory to speak client in your marketing. You can do it in any language that you’d like, but it should include these perspectives:1)    Your marketing messages are from your ideal client’s point of view.We […]

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Get messy with your marketing

Marketing is a fact of life for small businesses. It’s not something to be approached at best with neutrality, or worse, with dread. Unfortunately that’s how lots of small business people feel about some or all of their marketing. It’s my professional mission to change that so I’ve put together a few ways you can […]

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