Monthly Archives: May 2015

What do you really sell?

I often ask my new clients “What do you really sell?” Silence generally follows, along with a wary look while they try to figure out the trick to my question. As an entrepreneur you probably describe your service or product more or less like others in your field—at a surface level. A business coach sells […]

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Zumba up your marketing!

It’s been awhile and I have to say that yes, I’ve had writer’s block. Which is code word for scared to get started. Yep, we’ve all had some version of that in our business lives and it’s humbling when it hits. So here, in the spirit of self acceptance—which it turn’s out is an antidote […]

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