In spiritual circles, I hear a lot about manifesting or creating the correct level of attraction to boost your business. In business marketing circles, the vocabulary is about creating campaigns and funnels. If you are a purpose-oriented soloprenuer, I don’t think either of these perspectives fit. In order to be successful at marketing, you need to step into your power as a creator.
If you are spiritual or religious, the word creator can have a big meaning and, yes, that’s exactly what I mean. If you’re not particularly spiritual, you can work with the layman’s definition: a person who brings something into existence. This viewpoint is equally as meaningful.
You see, marketing is about more than creating great promotions. It’s also about creating marketable products and services, as well as relationships with your ideal clients. It’s about creating pricing structures, offers, delivery systems and customer service. It’s about creating repeat business. Truly, when it comes to marketing, there’s no shortage of things that need to be created! But all of that only works when you are fully standing in who you came here to be. Your marketing can only be as powerful as you are present to the real you.
How can you embrace your personal power and be the creator you are meant to be?
Like with any role you play in your business, if you resist it, it never goes well. Embracing yourself as the creator in your business is a powerful declaration that you’re willing to be the growth behind your success. Just being willing to see yourself in this light feels juicy and full of possibility. Try it! It sure beats sitting around hoping someone else will step in and do it for you.
GET ON A TRANSFORMATIONAL PATH
You cannot step into your power if you’re standing still. Continued self-growth of the transformational variety is required. It doesn’t have to come from your personal life, however. If you focus on growing your business, you will grow yourself in your business and your personal life as well. If you were already the person who could run the next level of your business, you would be doing it. We need to transform, or become, that person in order to get the success we seek.
USE TYPING TOOLS
None of us is objective enough to understand ourselves. Besides, we are such complex beings. Think “creator” and “people” and you start to get the idea I’m driving at. I’ve tried almost every kind of typing tool out there, from astrology to Enneagram to StrengthsFinder to Human Design. With each one I’ve learned something new about myself and integrated it, enabling me to stand in a more powerful me. The trick is to approach these tools with a spirit of inquiry and learning and a willingness to let the tools both reflect and shape you and your relationship with the world.
LET IT GO
Old limitations, old self-views, old wounds, outdated beliefs, regrets, disappointments and other people’s stuff are excess weight on your journey. You have to release much of this in order to be the real you and to create effectively. Do the work you need to do to let go of old baggage so the real you can shine through. Not only will you feel great, but your creator powers will soar.
DO IT FOR YOU
You can’t muster up the effort needed to truly create if you’re doing it for the wrong reasons. It’s important that you tell your truth and pursue only what you are passionate about. Doing what others want for you or doing something to appease an idealized version of yourself is far from standing in your real power.
DON’T DO IT ALONE
Contrary to popular belief, nobody makes it out there by pulling on their own bootstraps. We are communal creatures and even though you are the soul in your solo, you’ll do better with lots of support. Be honest about what kind of support you need—whether that means hiring staff, joining forces with others, seeking out mentors and guidance, or finding vendors—and have the courage to pursue getting it. Truly powerful people aren’t afraid to rely on others.
If you dig into each of these practices, you’ll be standing in your power in no time. It may seem daunting, but remember that every journey is made of small steps. So get stepping … and get busy creating!
Linda believes that small business owners can step into a better version of their business when they embrace authenticity and become more fully themselves. Her 25-year marketing career has included Kimpton Hotels, Jamba Juice, and Disney helping her clients win awards and placements in publications like The Wall Street Journal and TIME Magazine, as well as on the front cover of WIRED magazine. You can visit her website here: lindabasso.com or join her FB conversation.