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Monthly Archives: February 2020

Do you know what stage your business is in?

Small businesses go through four stages. These are start-up, growth, mature, and renewal/decline. We don’t want to get too hung up on these labels as there are certainly other ways to describe the life cycles of a business.The important part here is that you figure out what stage your business is in. Because to get […]

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Authentic Marketing Trait #4: Being Real

We hear all the time that you have to be “real” to be authentic. But what does that mean? After all, most things in the world are real in that sense that they are actually physical objects. But this is only one definition of real.  When used in the context of authenticity, real comes from the […]

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