2023 Energy Report on How to Grow Your Business

How we roll here at linda basso coaching is a little different than most business coaching programs.

Yes, we have all the marketing “stuff” you need like how to position your business, make a website that gets you sales calls, and how to choose the right marketing activities to actually find clients. I mean you can’t really grow your business without those, am I right?

But we also offer intuitive guidance, work with human design/other typing systems, and regularly clear our clients and our own blocks, wounds and even chakras.

We’re just as likely to chat with you about how your inner beliefs are influencing your marketing, as we are to steer you toward building a better brand or teach you how to grow your business.

You could say that we are equal parts practical & woo.

Which is why I’ll be sharing some of the energetic trends that are coming up in 2023 for entrepreneurs so you are in the know on how to best surf this year's HUGE energies. 

There are two main energetic themes this year and we, frankly, love them. One is a practical aspect, looking at where the rubber meets the road. The other is a theme of adaptability. You’ll need both if you want to know how to grow your business this year.

Let’s look at the first one. If you’ve been called to bring your gifts forth, this year’s energy will back you up like never before. There is big energy of support for those who are ready to get visible. But only if you are willing to step forward.

Out. Of. Your. Comfort. Zone.

No more whining. No more excuses. No more sitting in fear. It’s time ladies. I know, I know…it makes me gulp and squirm, too. Because no matter how much we are already doing, we are all holding back somewhere. This year, the big “how” to grow your business is to show up more fully.

The energy this year is a bit black and white. Either step forward and be supported or hang back and well, hate to say it, but wallow in misery. There’s a bit of tough love in this year’s energy like a loving but firm athletic coach or dance teacher. Time to put in the practice hours, do the work and show up. If you do that, the universe will meet you at each step, give you a little extra boost to grow your business and celebrate your wins with you.

If you don’t, then the pain of your unexpressed gifts is going to sting a little more than they have in the past. No, this is not to punish you. It’s because if you’ve been called to do something bigger, to offer your life to be in service to others and you don’t do it, you’ll feel some regret and suffering. 

The other energy this year is adaptability. There are two ways this is showing up this year. One, is that when you try something you keep adapting until it actually works. No more under-trying, underperforming, or undercutting your efforts and tossing your hands up to say it didn’t work.

In my line of work, I see this often with solopreneurs. They only make surface efforts and wondering why it isn’t working. In truth, any single marketing effort can work to grow your business if you stick with it and adapt until it works. Adapting can look like adjusting the language so it’s more in line with your clients' words/problems and trying new messages, or taking the little spark of what worked and fanning it. Got a call from putting out one article? What would happen if you wrote 10 more in the coming week?

If you’re not sure what needs to be adapted, reach out to us or other professionals who can help you see what needs to be upgraded in your visibility for it to start getting a response.

Adapting can also mean changing your attitude about it, getting past old stories, or feeling uncomfortable but doing it anyway. Too often we go to get visible and old stuff comes up and we just drop right back into “this will never work anyway” type of thinking.

But the old stuff isn’t happening anymore and this year’s energies are here to show you that if you’re open to it. Whatever reason we’ve been holding ourselves back isn’t happening anymore. We can set down that old story or realize that now we are surfing the old wounds in a different way. Yes, they are there. No, we don’t have to sit in them and recreate them in our present lives any longer.

The other big HOW to grow your business is if you’re willing to adapt and keep showing up, you can get somewhere. I mean what if on the sixth week of cultivating your referral relationships, you got a few client referrals? Would you keep going with it if you knew that? How about on your third month of consistently creating content? Or your fifth month of giving your signature presentation?

I remember that fateful moment in my business when we were deep in debt from investing in my business and I needed it to work or I was going to have to get a job. It wasn’t working at 12 weeks in, nor 13…nor 14…but on week 15 we found an ad that started getting views on my signature presentation. What if I had given up at week 14?!?

And not only that, but the views weren’t translating into sales calls. So I had to redo my signature presentation. That’s right, in the span of about three weeks, I had to do everything I had just done all over again because it wasn’t working. It took dozens of hours, not to mention a healthy dose of fear and doubt. But the adjustments we made started working and here I am.

This years two energies come together in this way: put in the effort, adapting as needed, until it works. This is how to grow your business in 2023. 

You’ll also be asked to go the extra mile with this year's energy, and if you do, you’ll be rewarded. Like an athlete trying to become a champion or an artist aiming for mastery, you’ll have to stick with your efforts until you are actually good at doing them. It’s time to increase your skill set so you are better not just at delivering, but in marketing and selling.

The only caveat I want to mention here is this: there’s a big difference between having your foundation in place with a trickle of business that you are trying to grow and having something that isn’t working at all.

If after three to six months of steady and sufficient efforts, you don’t end up with a fairly steady trickle of clients, it means that your business foundations aren’t in place. You either have the wrong message, the wrong website, the wrong marketing approach or are stuck in some past wounding. No amount of extra efforting on your part is suddenly going to grow your business.

The energies of showing up & adapting in your case mean getting your foundations fixed. If you put aside old stories and start showing up to figure that out, the universe will support you in that effort and reward you with some forward movement.

There it is, the big wrap on how to grow your business this year. We here at linda basso coaching are rooting for you for you...go get 'em!!

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Linda is a marketing coach who supports the purpose driven entrepreneur to get small business growth by finding more alignment within their visibility. Her 25-year marketing career has included working with Kimpton Hotels, Jamba Juice, and Disney helping her clients win awards and placements in publications like The Wall Street Journal and TIME Magazine, as well as on the front cover of WIRED magazine. She now works with coaches, healers & other mission driven small business owners offering a done for you small business marketing package. You can visit her at lindabasso.com or join her FB conversation.