Get Small Business Growth by Learning to Love Your Marketing (& Sprinkling It With a Little Woo)

We're about to dive into the deep end of a pool you’ve probably been avoiding: marketing. Yeah, I know, just hearing the word might make you cringe. But stick with me.

If you want your business to make a difference in other’s lives, you need to embrace marketing, even if it feels like hugging a cactus. Let’s debunk those little white lies that are holding you back from achieving the small business growth you really crave.

1) “I’m Just Not Good at It” – The Myth of Marketing Inability

You think you’re not good at marketing or lack the know-how because it’s “not your thing.” You are a healer, coach, influencer, rebel or purpose-driven small business owner after all. Not a marketer.

But here’s the REAL thing: you are already a marketing maven, you just don’t know it yet!

Remember that time you passionately talked about your beliefs and how you want to change things in the world and someone said, “Tell me more”? That was marketing, my friend.

The truth is, marketing doesn’t require a PhD. It’s about sharing your passion and connecting with people who need what you offer. And it’s even easier to do if you are willing to use a little woo. 

At linda basso coaching, we teach changemakers & entrepreneurs to use Human Design to overcome this “I can’t do it” belief. Turns out that we each have between one and three innate strengths (that means you were born with it, baby!!) that can make our marketing feel easier.  

Because the strengths feel so natural to us, we often overlook them. But everything changes when you lean into what’s naturally easy for you instead of looking at what you don’t know.

2) “Marketing Feels Like Selling My Soul” – The Salesy, Pushy Myth

I hear you. You think marketing is about being pushy, salesy, and basically annoying everyone in a five-mile radius. But let’s flip the script.

It’s not about selling; it’s about sharing and connecting. Imagine marketing as a heartfelt conversation at a coffee shop, not a shouting match in a busy market.

Your service isn't a used car you're trying to pawn off. It’s a life-changing experience that can genuinely help people.

The world needs your unique approach. Share it with a humility that still owns it attitude, not with a megaphone and a flashy suit. This approach is key to small business growth.

You were designed with a genuine, feels-good to do it way to connect with others. Your Human Design profile can show us exactly what it is. Want to see yours? Get it free at lindabasso.com/hdchart

3) “There’s Not Enough Time” – The Myth of Time

And what if you’ve been hiding behind the thought that you can’t do it because you don’t have time? Well, time is a sneaky little illusion.

We find time for what matters. Maybe it’s time to shift your priorities for the sake of small business growth.

Here’s a reality check: time is not the enemy. It's about prioritization. Which means getting good at making decisions. 

Another reason we use Human Design in not only our marketing but in our entire approach to business is because it teaches you your unique and effective way of making decisions. Meaning how to make decisions that get you what you want.

The notion that marketing is a time-consuming monster is just a myth. We use it when we can’t decide what gets priority or what needs our attention.

Truth bomb: successful entrepreneurs find time for crucial tasks by making good decisions about how to use their time. 

Marketing deserves a slot in your schedule so consider taking my free Human Design mini-course to learn your natural decision-making style.  

4) “I Should Be Doing It This Way” – The One-Size-Fits-All Marketing Trap

Oh, the dreaded “shoulds” and following the so-called gurus who claim they’ve cracked the code. Here’s the down low: There’s no one-size-fits-all in marketing. Trying to fit into a marketing mold that doesn’t suit you is like wearing a clown suit to a black-tie event – uncomfortable and totally out of place.

Forget about chasing every trend or mimicking what the “experts” say. You do you. Your authenticity is your superpower in marketing.

Discover who you are through whatever type of system you like and embrace it. We like Human Design but I’ve also gotten good insights from the Enneagram, Kolbe and Disc systems. 

The idea is that you figure out what’s authentic to you and use it to do your marketing in a fits-you-like-a-glove kind of way. 

The moment you start doing marketing your way, it becomes less of a chore and more of a joy. People can feel the real you and tell if you are a fit for them. This authenticity is what drives your small business growth.

5) “Marketing Has to Be Complicated” – The Complexity Myth

Think marketing is like juggling flaming torches while riding a unicycle? Think again. Many small business owners get tangled in the belief that marketing is a complex beast with too many moving parts.

If you feel like you need to be everywhere, from dancing on TikTok to mastering LinkedIn networking, lean in. 

In reality, all you need is ONE solid marketing approach for ONE target audience for ONE service to hit those mid-six-figure dreams. This strategy can slash overwhelm and turn marketing into a walk in the park.

Simplifying your marketing doesn’t mean cutting corners; it means focusing on what really works for you. Sure, there's some groundwork to lay, but once that’s done, you're set to do less, not more. This is another area where having a good decision-making ability helps. 

Your mission to help others and make a difference is too important to get buried under your marketing fears. It’s time to embrace marketing but on your terms. So share your story, connect with those who need your guidance, and let the world see the magic you bring.

So, roll up those sleeves, let’s get to work, and remember: Marketing isn’t a dirty word; it’s your secret weapon for small business growth.

Linda is a brand marketing strategist who supports purpose driven entrepreneurs to create small business growth by creating alignment in their business through Human Design and other authentic marketing approaches. Her 20+ year marketing career has included working with Kimpton Hotels, Jamba Juice, and Disney helping her clients win awards and placements in publications like The Wall Street Journal and TIME Magazine, as well as on the front cover of WIRED magazine. She now works with coaches, healers, influencers, rebels & other service based small business owners offering a done for you small business marketing package or brand & marketing coaching.You can visit her at lindabasso.com or join her FB conversation.