This One Thing Will Transform Your Business Growth Strategy: Solve a Problem with Your Marketing
Does your marketing solve a problem? It should.
I know you’re wildly passionate about helping others—but if your marketing doesn’t clearly show how you solve a real problem, guess what??
It’s easy for potential clients to overlook your incredible work.
Why isn’t your talent enough to bring ‘em in?
In a world full of options, people need to see that your services are the solution they’ve been searching for. It's that little bit of magic that lets them know you’re the perfect fit.
Here’s why sharing the problems you solve is a big part of what makes your business growth strategy work and brings in the right clients.
People want solutions, not just services
Your potential clients are dealing with real challenges—feeling stuck, overwhelmed, disconnected, or needing more money, health, or time. They’re not hunting for a coaching session, healing service, or product—they’re looking for real solutions to pressing problems.
When you show them how you can fix those problems, it’s much easier for them to see why they should work with you. It’s a smart move in your business growth strategy.
It builds trust
When you show that you really understand your clients’ struggles and have a solution, they’re way more likely to trust you.
They feel seen, heard, and confident that you know what you’re doing.
That trust is what turns a curious visitor into a loyal client—and that’s a win for your business growth strategy.
Connect emotionally
People make decisions based on emotions, especially when it comes to personal growth, healing, or leveling up.
When your marketing speaks directly to their challenges and shows how you can help, you're creating an emotional connection. And that emotional connection is a huge driver in your business growth strategy.
Why? When they feel like you “get” them, that’s a powerful motivator to take action toward you.
Stand out in your field
There are plenty of coaches, healers, changemakers, and service-based business owners out there, but what makes you unique is how you solve your clients’ specific problems.
By focusing on the transformations you deliver and the relief your clients experience, you naturally stand out from others offering similar services. Highlighting these transformations is a great business growth strategy that helps you shine in a crowded space.
At the end of the day, your marketing needs to speak directly to what your clients are struggling with and how you can help them fix it. When you do that, you’ll attract the right people who are excited to work with you because they know you’re the one who can truly help them move forward.
In my next article, I share why you might be resisting this approach in your marketing, even though you “get it” on a logical level.