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Want to grow your business but still have it be in alignment with everything else that’s going on in your life? Want to expand your reach and drop the struggle to get clarity on who you are in your business or where you’re going to? Want to sit down and really come up with a plan for your marketing instead of continuing to think about it, dwell on it, and dream about it?
In the Authentic Marketer, author Linda Basso shows you a path to find the parts of marketing that work for you and to leave the rest. Yes, you can get visible in an authentic way to grow your business—and keep living on your own terms.
How to do marketing that feels real instead of “supposed to” or all over the board (so you can stop seeing it as a TON of work or seeing what other people are doing with none of it resonating for you)
How to stop being so hung up with trying to figure things out and know the worth of being YOU to bring in clients (and finally drop mindset issues like getting stuck in the belief that there is a right way to do it, not finding the time and courage to be visible, or fears that growth will bring unwanted change)
How to create a marketing plan that gives you the confidence to do whatever it is you need to do to grow your business (without having to compromise your lifestyle so that you can still love your life)
Exactly what I've been looking for...
If you have trouble with feeling 'slimy' about marketing or promoting your business, you need to read this book. Linda helps shift your perspective from thinking of marketing as a 'chore that just doesn't feel right' to a 'pathway for you to fulfill your life's purpose.' She offers tools and questions to help you along the way. It's a quick and enjoyable read that will be extremely relatable to thousands of purpose-driven entrepreneurs. I have no doubt you and your business with benefit from reading and applying these 'marketing with spirit' concepts Linda so clearly outlines in this book.
A Breath of Fresh Air in the World of Marketing!
The author's perspective on marketing, that it is a profound act of service, is a breath of fresh air. Reading this book allowed me to stop resisting marketing, and even certain aspects of my business. Her writing style made me feel right at home, and that it is not only safe to bring my whole, authentic self to my marketing, it is essential. This book allowed me to change my mindset and it also gave me practical tools and strategies for marketing my business. I know that I will refer back to this book often and I highly recommend it!
A fresh approach to marketing
This book is totally reframing how I'm thinking about marketing my private therapy practice. Marketing as an act of service? Tuning into my intuition through marketing? Marketing as a (gasp!) aspect of my spirituality? Yes, yes and yes. These are new ideas for me but they make so much sense. I've been putting some of the tools into practice and I feel much more relaxed and authentic as I work on my website copy. I'm also really appreciating the author's warm and supportive tone--it really feels like I have her as a coach in my corner!
Linda Basso is a marketing coach that supports purpose driven entrepreneurs in the notion that to grow your business, you must grow yourself. Before coaching, Linda worked on dozens of brands and hundreds of marketing campaigns for companies such as Kimpton Hotels & Restaurants, Jamba Juice, Xerox, and many small businesses. She is a recipient of a silver ADDY award for her brand work and has helped clients land placements in publications such as The Wall Street Journal, Time, and the front cover of Wired Magazine. She now supports entrepreneurs to grow their business, increase their revenue and deepen their contribution by guiding them to find their authentic voice & path in marketing.
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