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Category Archives for "authentic branding"

Flipping failure to fabulously fine!

RECOVERING FROM A MARKETING FAILURE Sometimes a blog just writes itself. I had a day last week that was a massive failure. And it felt horrible. Super, duper, outstandingly, over-the-top terrible with a dash of shame and despair. Or something worse, whatever word might describe that. As I was reeling from the setback, this blog […]

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Do you know your worth?

There is a lot of confusion in marketing about worth and value, especially for solopreneurs whose service is themselves, or whose products are created by them. Since pricing is a function of marketing, let’s take a look at this. Do you know your worth? How about your value? Although necessary to know for your product […]

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Marketing can be done quickly?!

Reduce, reuse & recycle  We can take a tip from the sustainability movement here and make our own schedules more sustainable. As I shared last time, creating content can be made a little easier. Here we look at creating it more quickly. Reduce: the amount of topics you cover in the marketing you create. We […]

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What do you desire?

Last month, I wrote about “what you really sell.” There’s a related question that is equally important to successful marketing: “What do you really want?” We know marketing is closely related to the buyer’s desire, but we also need to consider the seller’s side of the equation. As an entrepreneur, your desire is an integral […]

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What do you really sell?

I often ask my new clients “What do you really sell?” Silence generally follows, along with a wary look while they try to figure out the trick to my question. As an entrepreneur you probably describe your service or product more or less like others in your field—at a surface level. A business coach sells […]

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Zumba up your marketing!

It’s been awhile and I have to say that yes, I’ve had writer’s block. Which is code word for scared to get started. Yep, we’ve all had some version of that in our business lives and it’s humbling when it hits. So here, in the spirit of self acceptance—which it turn’s out is an antidote […]

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LOVE your clients!

February is upon us and since this year’s Superbowl commercials aren’t worth commenting on, let’s talk about how love can help your marketing instead. To love is to know. How well do you know your clients? You probably have a relationship in some way but do you really know them? Knowing as a verb has […]

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