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Category Archives for "authentic marketing"

authenticity is a state, not a trait

If you know me, then you know I take being authentic very seriously. In my free time, you may even find me reading studies about authenticity. Seriously, it’s true. Recently I came upon a body of research that looks at how authenticity is a state, not a trait. This is meaningful because if it’s not a […]

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3 Reasons Why Authenticity is Key to Your Biz Success

3 Reasons Why Authenticity is Key to Your Business Success Being authentic in business sounds easy—just be honest, right? Well, yes and no. Since you were drawn to reading this article, we can safely assume you’re not someone who’s in business to scam people for money, so honesty probably isn’t a problem. Being authentic, however, is […]

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Why birthing anything new is hard to do

First up, let me introduce the newest team Basso member… Hugo Basso was born on September 23rd. Since then we’ve been doing the sweet work of getting to know each other and figuring out how to make our way. In other words, he’s teaching us just how he’d like things. 😉Spending time with my newborn […]

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Great Messaging Comes Out of Asking the Right People

Great messaging comes out of asking the right peopleWriting great marketing messages is one of the MOST impactful bits you can do in your business if you don’t like to spend a lot of time on sales calls. It brings down the amount of “push” you need to get new clients. When your message resonates […]

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Write great marketing messages (tip #1)

As promised, we are going to dive into your messaging over the next few weeks as here’s where I see many entrepreneurs struggle—how to speak and write in ways that bring in enough of the right kind of clients. Get it right and you have people asking to work with you. Get it wrong, and […]

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5 things not to do during Coronavirus as a small biz owner

There’s a lot of information about what to do in this coronavirus pandemic. Today, just to mix it up a little, I’m going to focus on what we should NOT do. So, if you’re a small business owner like a solopreneur, a consultant, an author, a coach, or a creative type… here are the 5 things […]

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Tapping for Small Biz Success

What should I say? Will this end up working, or am I wasting my time?!? OMG, I have to what?! Welcome to a typical work session in my office. Well, at least the days when I’m figuring out either my marketing, how to use new technology or some other admin type task. Give me a day […]

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Do you know what stage your business is in?

Small businesses go through four stages. These are start-up, growth, mature, and renewal/decline. We don’t want to get too hung up on these labels as there are certainly other ways to describe the life cycles of a business.The important part here is that you figure out what stage your business is in. Because to get […]

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Authentic Marketing Trait #4: Being Real

We hear all the time that you have to be “real” to be authentic. But what does that mean? After all, most things in the world are real in that sense that they are actually physical objects. But this is only one definition of real.  When used in the context of authenticity, real comes from the […]

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Authentic Marketing Trait #3: Being Original

Being original is a desirable quality in the western world. In contrast to our eastern neighbors who value a collective mindset that puts the needs of the group above that of the individual, here we strive for independence and the right to be our unique selves.But in a world of mass commerce, trends, and fashions […]

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