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Category Archives for "authentic marketing"

Package it so it sells

Recently, I went through a process of packaging the work I do so it’s easier to sell. Sounds good, right? I mean, we all want our sales to come with more ease. But like many things in business, what brings ease down the road takes some upfront work.   What do I mean by “packaging” my work? […]

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How Human Design Helps Your Marketing Fit the Real YOU

Maybe you’ve heard of Human Design, maybe you haven’t. Long story short, it’s a typing system similar to the Enneagram or Meyers Briggs. It helps you understand just how you are designed to move through life with the most ease. It helps you understand​ how you were built, from your talents and skills to your […]

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4 steps to figuroutable marketing

In my last article, I shared how that Marie Forleo’s “everything is figuroutable” definitely applies to your marketing. That truth be told, there is nothing about marketing your business that can’t be figured out. There’s no situation, no circumstance, no amount of inner flaw that somehow only you have that somehow makes your marketing mysterious […]

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Everything is figuroutable in marketing, too

A few years ago, I heard Marie Forleo and her idea that “everything is figuroutable.” When she described this in one of her MarieTV episodes, it was instant recognition. Because oddly enough, for my entire life, I’ve had a crazy idea that I can do anything. I do mean anything. Even if I’ve never heard of […]

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Are you hiding your brilliant work?

This summer I got a client email with the subject line: love note. In the email, she shared that she felt grateful for the work we’d done. She believed our work had allowed for some shifts and new paradigms to arise, which helped her create a successful event with a lot of visibility for her. […]

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Why 95% of marketing info doesn’t support you

Type in marketing on ­Google and you get nine billion, one hundred twenty million search results. Yes, you read correctly—billions. Change the search to “how to market” and it goes down to only five billion, two hundred ninety million pieces of information.There’s simply a ton of marketing information out there. If you look for authentic marketing, […]

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But HOW do you do authentic marketing?

Authentic marketing is discussed as being a good thing. But it’s said like a known thing, like we know how to do it and are just debating whether we should or not. Not true. Recently I was asked by a very earnest artistic entrepreneur just HOW she could be authentic in her marketing. I froze for a […]

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Flipping failure to fabulously fine!

RECOVERING FROM A MARKETING FAILURE Sometimes a blog just writes itself. I had a day last week that was a massive failure. And it felt horrible. Super, duper, outstandingly, over-the-top terrible with a dash of shame and despair. Or something worse, whatever word might describe that. As I was reeling from the setback, this blog […]

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Do you know your worth?

There is a lot of confusion in marketing about worth and value, especially for solopreneurs whose service is themselves, or whose products are created by them. Since pricing is a function of marketing, let’s take a look at this. Do you know your worth? How about your value? Although necessary to know for your product […]

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