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Category Archives for "authentic marketing"

5 things not to do during Coronavirus as a small biz owner

There’s a lot of information about what to do in this coronavirus pandemic. Today, just to mix it up a little, I’m going to focus on what we should NOT do. So, if you’re a small business owner like a solopreneur, a consultant, an author, a coach, or a creative type… here are the 5 things […]

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Tapping for Small Biz Success

What should I say? Will this end up working, or am I wasting my time?!? OMG, I have to what?! Welcome to a typical work session in my office. Well, at least the days when I’m figuring out either my marketing, how to use new technology or some other admin type task. Give me a day […]

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Do you know what stage your business is in?

Small businesses go through four stages. These are start-up, growth, mature, and renewal/decline. We don’t want to get too hung up on these labels as there are certainly other ways to describe the life cycles of a business.The important part here is that you figure out what stage your business is in. Because to get […]

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Authentic Marketing Trait #4: Being Real

We hear all the time that you have to be “real” to be authentic. But what does that mean? After all, most things in the world are real in that sense that they are actually physical objects. But this is only one definition of real.  When used in the context of authenticity, real comes from the […]

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Authentic Marketing Trait #3: Being Original

Being original is a desirable quality in the western world. In contrast to our eastern neighbors who value a collective mindset that puts the needs of the group above that of the individual, here we strive for independence and the right to be our unique selves.But in a world of mass commerce, trends, and fashions […]

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Authentic Marketing Trait #2: Honesty

If you hate marketing hype, you’ll love today’s topic: honesty in marketing. On some level, it feels crazy to even discuss this. Why do we need to discuss whether we should be telling the truth in business dealings?!?Of course, part of this discussion boils down to the less than stellar traits we humans can exhibit […]

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Authentic Marketing Trait #1: TRANSPARENCY

Consumers today are not interested in the pretty, scripted versions of your company. They want to know who’s really running it, how things are done, and how money is spent, even profit margins. They want to be sure they trust and respect your company before doing business with you. It’s a little bit like an […]

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Package it so it sells

Recently, I went through a process of packaging the work I do so it’s easier to sell. Sounds good, right? I mean, we all want our sales to come with more ease. But like many things in business, what brings ease down the road takes some upfront work.   What do I mean by “packaging” my work? […]

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How Human Design Helps Your Marketing Fit the Real YOU

Maybe you’ve heard of Human Design, maybe you haven’t. Long story short, it’s a typing system similar to the Enneagram or Meyers Briggs. It helps you understand just how you are designed to move through life with the most ease. It helps you understand​ how you were built, from your talents and skills to your […]

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4 steps to figuroutable marketing

In my last article, I shared how that Marie Forleo’s “everything is figuroutable” definitely applies to your marketing. That truth be told, there is nothing about marketing your business that can’t be figured out. There’s no situation, no circumstance, no amount of inner flaw that somehow only you have that somehow makes your marketing mysterious […]

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