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Category Archives for "Uncategorized"

You Have to Love Power for Your Business to Flow

​When we are not flowing forward easily in our business, it’s because we are having an issue with power. Usually with our own. We just don’t like to think about it in this way. We want to believe instead that having a thriving business is a result of us taking right action so the universe will […]

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Why softly launching creates more success

​[ Note: I use the word “launch” in this article meaning introducing a new service, product, or organization. But it can also apply to starting a business or getting clients in general. ] We’ve all heard of overnight successes on the internet where someone launches a new service or widget and makes a ton of money. […]

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You market, they respond. Right?!!? (part 2)

​Sigh, yes it’s happened to us all. Hours or money are poured into a marketing piece for our new service or widget. We send it off…and there’s no response. Like none. Or so little that we don’t even want to count it. You can read article one on this here and now we’re at part two. […]

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Am I happy I wrote the book?!?

What happens after you write your book? You get busier!! Gone are my long open days of writing (ha, and I thought ​those were a challenge when they were happening!) and in are the constant outward facing moments of promoting the book and working with clients. People ​constantly ask if I’m so happy that the […]

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Where’s your marketing going right or wrong?

Where are you going right or wrong with your marketing? In the online world, it’s easier to see. What about in the real world? Let’s compare the two: In the online world, if what you’re doing is not getting a response or causing a reaction of any kind, then it’s likely that the creative—messaging or graphics—aren’t working […]

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You market, they respond. Right?!!? (part 1)

[Part one of a two article series, read article two here]It’s happened to all of us. Hours or money are poured into a marketing piece for our new service or widget. We send it off…and there’s no response. Like none. Or so little that you wished it was none. Then you could pretend that maybe […]

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End the year well…stop comparing!

To be honest, I never know what to say in these holiday times. It’s not a celebrating moment for everyone. But it is for some, including me. I feel all warm and gooey inside—with occasional dives into anxiety when I suddenly remember something I didn’t do yet—and then back to soft and gushy. I feel […]

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How Marketing Can Serve Disaster Recovery

Here in Sonoma County, we are having, well, quite a month. A county full of empathic and caring people have become anxious and on edge. October kicked off with us worried about those suffering from hurricanes, knowing storms still loomed. Flyers and FB posts seeking help for storm victims were not uncommon. Then the Las […]

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Laughter Is The Best Medicine

Did you know that laughing can actually reduce stress and overwhelm? Studies show that spontaneous laughter in reaction to something around us increases endorphins. Increased endorphins create an opiate state which produces feelings of euphoria. Think about the impact this could have when you are feeling upset or overwhelmed in your marketing The researchers found that […]

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Why Marketing Drives You Crazy

Do you ever feel embarrassed about the state of your website? Or put off doing marketing that could grow your business? Or maybe get compliments from people on your latest article but inside feel like a fraud? What is it about marketing that can bring up strong feelings like embarrassment, denial or shame? I mean after […]

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