2.2 What do you really sell?
Lesson 8 Module 3
Watch this video and then come back to journal these questions:
1) Based on the video, what do you believe that you really sell?
2) Can you see how this one thing can organize your talks, social media posts, other content and even your packages and services you offer? Start a list of how what you really sell informs these areas, or draw a diagram of it.
3) What are ways that you can work what you really sell into your marketing messages? List phrases or ideas that you should convey in your copy based on what you really sell.