2.2 What do you really sell?

Lesson 8 Module 3

​Watch this video and then come back to journal these ​questions:

1) Based on the video, what do you believe that you really sell?

2) Can you see how this one thing can organize your talks, social media posts​, other content and even your packages and services you offer? Start a list of how ​what you really sell informs these ​areas, or draw a diagram of it.

3) ​What are ways that you can work ​what you really sell into your marketing messages? List phrases or ideas that you should convey in your copy based on what you really sell.