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Marketing Like Clockwork
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Hi, I'm Linda...ever changing & totally lit up
I used to work in a career that I had mixed feelings about. Doing branding and marketing for big companies definitely had its glamorous moments, from splashy restaurant openings to VIP treatment at hotels and sipping cocktails at swanky poolside parties.
But I felt different from everyone else there. No one seemed to share my spiritual nature or my desire to make the world a better place.
I felt torn in half. Playing down my yoga teacher, reiki, meditating self with my corporate clients while also playing down my badass business owning self in my spiritual groups
Then I became a coach and blended the two. Viola, pure magic!!
My coaching school taught me Human Design and it was instant love. Human Design was an amazing addition to my personal growth skills that let me coach others more effectively to getting what they wanted from their businesses.
Then started what I call my rollercoaster years
You see in just a few months of being a coach I started charging clients $1k/month for coaching. The problem was that I could only take up to 7 or 8 clients per month and feel sane.
My high touch, high service coaching style just didn’t leave room for more. And I desperately wanted to hit those $10k/months.
And then trauma hit. Or I should say resurfaced.
Stretching toward this new level of success brought up old wounds that needed to be healed. I couldn’t take the doubt, fear and sabotaging beliefs that came from my wreck of a childhood with me if I wanted to get to this new place.
Luckily, Human Design led me in the right direction.
You see, Human Design not only helps you uncover the layers of conditioning that hold you back, it also gives you a decision making process that reliably steers you toward exactly what you need in order to become the best version of yourself.
Which in my case was a lot of somatic healing work and digging deeper into my mystic nature. At the same time I was led to build our dream house, write a book and engage in a long fertility journey to have our third child.
It seemed like slow progress as I could barely take in clients during all that. There was literally no time for marketing and my business was only eeking out a few thousand per month.
But inside things were solidifying and I was gaining confidence. Which led me to my $10/k+ months. Finally!!
But then the pandemic hit.
And all my success seemed like it was for nothing. The way I did marketing with networking, conferences and speaking had dried up and everything went online.
I was basically a beginner again.
I had to learn all the online marketing stuff which I had avoided for years because it all seemed too much, too in your face, too pushy, too slimy.
This led to me working with a bazillion experts and spending tens of thousands of dollars to those who promised that their system was the ONE that would bring my success.
But at some point in their program, each asked me to do things that were not in alignment with me or my clients. I felt trapped – I’d paid all this money only to learn that I could never, ever do what they were telling me to do.
Looking back I can see that when I used my Human Design in conjunction with those programs, I saw success. But when I didn’t, catastrophe.
Like growing one of my programs from 0 to $380k in 10 months…only to let it all burn down a few months later when I realized that I was building a business that one of my mentors thought I should.
It fit his model for how a business should be, but it didn’t fit me at all.
So I restarted – yes, again, as I’m a 3 in Human Design and all this bumping around to find what fits is how we roll — and now have a more chill business with some coaching and some courses.
100% sustainable. 100% lighting me up.
Now I know that hitting $10k each month isn’t hard...but thinking about going to $20k months and retiring my partner is bringing up all the feels again. Here we go!!
But it’s all good because I realize that I have my own personally unstoppable formula: leaning deeply into my Human Design, along with somatic clearing and taking consistent forward action even when the progress seems tiny.
And that's what I’m on a mission to do with others — to support passionate women (& a few good men!) who want to take their next big step and unleash their impact in finding their own unstoppable formula and do it.
Mindset + marketing coach for changemakers, coaches, healers, rebels, influencers & service- based business owners
For 20 years Linda created brands and campaigns for Kimpton Hotels & Restaurants, Jamba Juice, Disney, and many small businesses. She is a recipient of silver ADDY award for her brand work and has helped clients land placements in publications such as The Wall Street Journal, Time magazine, and the front cover of Wired. She now supports entrepreneurs to embrace genuine self-expression in their brand & marketing strategies, building bridges to their ideal clients, so they can make the difference that only they can make. She is the author of The Authentic Marketer: The Real Girl’s Guide to Know Your Worth, Get More Clients & Grow a Business that Genuinely Fits Your Lifestyle.