Marketing Like Clockwork
From surviving to thriving
Growing your business isn’t easy. With each level of visibility you reach for, resistance and doubt can pop up. Do you have what it takes to do this is a daily question. It can feel like there’s one foot on the brake and one on the gas.
Then overwhelm drops in when you realize that there's more advice out there than you know what to do with. What's right for you and your unique business? It's hard to stay true to yourself and find your own way to an approach that's easy and authentic.
I’ve been there. And it's no fun. An artist at heart, I started my career in graphic design.
I created campaigns and brands for companies such as Kimpton Hotels and Restaurants, Domaine Chandon, Jamba Juice, Disney, Coldwell Banker, Xerox, and many others. I received a silver ADDY award for my brand work and have helped clients land placements in publications such as The Wall Street Journal, Time, and the front cover of Wired Magazine.
Although my career as a designer was fun and I loved it at times, the truth is that I was hiding my real self.
What I really wanted was to feel like I was making a difference and working for causes I truly believed in, not just for big business. Feeling torn between needing to earn money as a single mom and being who I really was, I dove into spiritual and personal development work on the side instead of making a career change.
Fast forward a number of years and I had done enough growth work to be earning good money and getting clients with ease. But I still wasn’t doing the work I was called to do! So I started down the long and winding road of changing my line of work.
It wasn't a simple or straight path
I discovered coaching and with a few twists and turns—pivoted to help others to rock their businesses by engaging their authentic selves while working on their business growth. But I now had to put myself out there in bigger and bigger ways. I took course after course from various experts who promised that their system was the one that would bring my success. But each asked me to do things that were not in alignment with me or my clients.
I needed to find a way to grow in alignment with my values, rather than it feeling like it came at the expense of who I am.
It wasn’t until I stepped deeply into my own authentic self, and brought together both my business experience and personal growth tools, that the pressure eased and I found a new level of grace in growing my business. And so did my clients.
And it hasn't stopped. Every time I want to grow my business, like in writing my book or working with more clients, I have to hit a new level of growth personally. Stretch beyond my limiting beliefs, dump old ways of thinking, and even heal past traumas.
Continuing to face my past has completely transformed me and my business. I now understand that the energy it takes to push down trauma is huge. So there wasn't much left for building my business.
Yep, turns out that what happens to us as children gets activated when stepping toward that bigger dream. Some of us learned to keep a low profile and to not become too alive or too vibrant because it wasn’t always safe to do so. Others may have learned that they should stick with what's secure, not to brag or not to hope for too much.
But that doesn’t have to stop you. Through my own journey, I’ve learned how to navigate the terrain of growing a business and the past trauma, stress, or abuse that inevitably gets triggered. I've learned that the best way to market your business is to be totally authentic in all areas of your life. You cannot push down one area and expect another to thrive.
My business and life are now expanding more than could I ever have imagined. I’m living the life I’ve always dreamed of — as a published author with a happy and healthy family, a thriving business, a community I love and a beautiful home. I feel confident, supported, and whole walking on this path.
I want to support you to be authentically visible, find grace in your workdays, and uplevel your business in big ways. All the while moving through the triggers of the past with intention and heart.
Speaker, author & coach
For 20 years Linda created brands and campaigns for Kimpton Hotels & Restaurants, Jamba Juice, Disney, and many small businesses. She is a recipient of silver ADDY award for her brand work and has helped clients land placements in publications such as The Wall Street Journal, Time magazine, and the front cover of Wired. She now supports entrepreneurs to grow their business, increase their revenue and deepen their contribution by guiding them to find their authentic voice & path in marketing. She is the author of The Authentic Marketer: The Real Girl’s Guide to Know Your Worth, Get More Clients & Grow a Business that Genuinely Fits Your Lifestyle.