Join Jen Julius as she interviews Linda Basso, Transformational Marketing Coach, about how successful marketing depends on creativity, experimentation, problem solving, and creating trust. However, entrepreneurs often work on their marketing like it is a very serious endeavor. When we evoke the SPIRIT OF PLAY—especially serious play—we invite components that are vital to success: learning, competition, toleration of failure, innovation, and a balanced appreciation of process and outcomes.

Linda will share tools you can use to bring play into your marketing:

  • Act-Assess-Act cycle
  • Smart Rivalry
  • Play to Win
  • World Power
  • And more!

Meet Linda — a practical straight shooter with a dash of humor and lots of intuitive insight. A transformational leadership coach with a background in marketing, Linda inspires clients to change expectations and perceptions, and Lin2014_bwstep into profound personal power so they can exceed their business goals. For 20 years Linda’s been in
the visual design and marketing industry, creating brands and marketing campaigns for companies such as Kimpton Hotels & Restaurants, Jamba Juice, Disney, Xerox, and many small businesses. She was awarded a Silver ADDY award for her brand work and has gained her clients many awards, along with press by The Wall Street Journal, TIME Magazine, and the front cover of WIRED magazine! For more information about Linda you can go to: www.lindabasso.com, or connect with her on Facebook: www.facebook.com/marketingwithconnection and www.linkedin.com/in/lindabasso

Jen Julius, MA is a Life Coach, Speaker, Workshop Leader, and Radio Host. In Jen Julius completed edited headshot 5-29-14.jpgher coaching practice, she specializes in supporting career-driven parents to create work/life balance so they can launch forward personally and professionally. To learn more about Jen Julius and how she is changing lives by helping people find clarity, improve their communication, and boost their confidence, go to: www.jenjulius.com, “Like” her www.facebook.com/JenJuliusCoaching or follow her http://instagram.com/jenjuliuscoaching